American Express Hosts Exclusive Experiences at Major Sporting Events, Sold-Out Theater Show and Renowned Restaurant
NEW YORK, March 30, 2017 —
Starting today, the U.S. consumer Platinum Card’s new benefits and services are available for both new and existing Card Members. This includes the sleek metal Card design, and all the recently announced benefits and services including: Uber Rides with Platinum, which provides up to $200 annually in Uber credits for U.S. rides and automatic VIP status where available, 5X Membership Rewards points for eligible hotels booked on amextravel.com, a new Global Dining Collection, an expanded Global Lounge Collection and enhanced global events, among other benefits and services. The new annual fee for Platinum Card Membership is $550; for existing Card Members this new fee goes into effect on their annual renewal date on or after September 1, 2017.
To celebrate the official launch of the new Platinum Card benefits, American Express is giving select Card Members and Uber riders the opportunity to score tickets to attend exclusive experiences across the U.S., all taking place on Saturday, April 1, 2017. This event series showcases the types of premium access that come with Platinum Card Membership in areas Card Members are passionate about, including dining, sports and musical entertainment.
“We’re excited about the response we’ve already seen from our Card Members about the new Platinum Card benefits and services, and can’t wait to give them the opportunity to experience them first-hand starting today,” said Janey Whiteside, senior vice president and general manager of Global Charge Products, Benefits & Services, American Express. “Whether it’s VIP treatment at a Chicago Bulls game or getting tickets to the acclaimed Broadway show Hamilton, we look forward to celebrating the new Platinum Card launch this weekend alongside many of our Card Members.”
Paint the Town Platinum with American Express and Uber
Starting on March 31, to kick off the celebration, select Platinum Card Members and Uber riders who receive an email from Uber with details about one of the Paint the Town Platinum events, can request a “Platinum Access” ride in their Uber app on April 1st for the opportunity to receive a pair of tickets to the event in their city – New York, Miami, Los Angeles or Chicago.
If connected with a “Platinum Access” ride, an Uber driver will deliver two complimentary tickets for that night’s event and an Uber ride credit for up to $25 to be used to ride to and from the event in style.
These exclusive experiences include:
Tickets to a performance of the Broadway phenomenon Hamilton at the Richard Rodgers Theatre in New York, New York
A progressive dining experience at Bazaar Mar — James Beard award-winning chef José Andrés’ newest restaurant located within the SLS Brickell Hotel & Residences in Miami, Florida
VIP tickets to LA’s basketball showdown at the STAPLES Center in Los Angeles, CA
VIP tickets to the Chicago Bulls game at the United Center in Chicago, Illinois
To learn more about the events and see terms visit https://newsroom.uber.com/paint-the-town-platinum-with-american-express-uber.
New Travel-Inspired Creative Platform for the Platinum Card
As the new Platinum Card benefits and services were designed for the modern global traveler, American Express is debuting an entirely new, travel-inspired creative advertising platform that invites viewers to explore the world with the Platinum Card.
The campaign, which begins on April 3, features vibrant ads that bring to life unforgettable moments experienced while travelling the globe. The campaign – a mix of print, out-of-home and digital ads – take viewers on immersive journeys across the world with actress Alicia Vikander as the voice of the Platinum Card and music from artists Portugal the Man, Icona Pop and Bebe Rexha.
To learn more about the new benefits, including terms and limitations, or apply for the Platinum Card visit www.americanexpress.com/platinum. To begin using the new mobile servicing and lounge finder features, Platinum Card Members should download the latest American Express mobile app. Platinum Card Members can begin using the Uber Rides with Platinum benefit by opening up their Uber app and ensuring their Platinum Card is loaded as a payment option.